21 Opportunities Created for a B2B SaaS Client
A cold email campaign that put a social media growth platform in front of the people most likely to buy it.
Campaign Overview
We ran this one for Followerli.com, a B2B SaaS tool built for social media growth. The brief was simple: get their software in front of the people most likely to need it and buy it.
So we built a tight list of the users who fit best, wrote personalized sequences for them, and ran the whole outreach process end to end. Their team didn't have to touch any of it.
From under 9,000 emails, the campaign booked 21 qualified opportunities. The messaging clearly landed, pulling a 14.19% positive reply rate that sits well above the industry average. Best of all, it created $21K in pipeline off cold outreach alone.
Key takeaway: Even in a crowded SaaS market, sharp targeting and a message that actually speaks to the reader gets you predictable results.