9 Opportunities Created Targeting Video Production Agencies
A cold email campaign selling marketing services to video production companies that wanted to grow.
Campaign Overview
This campaign put a marketing offer in front of video production agencies that were actively trying to grow and take on more clients.
We started by finding video production companies at exactly the right size and service level for the offer. Then we wrote outreach built around the specific growth and client-acquisition headaches these agencies deal with every day.
About 4,400 emails later, the campaign had booked 9 qualified opportunities and $27K in pipeline, the biggest dollar value of any recent campaign we've run, with a strong 8.49% positive reply rate to go with it.
Key takeaway: Video agencies pay attention when you lead with growth. Pulling $27K in pipeline from one outbound campaign shows what cold email can do once the targeting is dialed in.